Timex, the world’s leading watch brand, joins the running bandwagon as it stages the first Timex Run, featuring the 3k, 5k, 10k, and 21k events, on November 15 at the Bonifacio High Street in Global City, Taguig.
A banner field is expected to participate in the event, organized by the country’s top running coach Rio de la Cruz and supported by TV/moviedom’s heartthrob Piolo Pascual plus other celebrity endorsers.
Registration is ongoing and will end on November 9 at Timex shops (SM Mall of Asia, SM North Edsa, Glorieta 3, SM Megamall, and SM Southmall) Robinsons Land showrooms (Amisa showroom, Robinsons Place Manila; Grand showroom, Robinsons Galleria; Trion Towers, Fort Bonifacio Global City), and Nike Park, Bonifacio High Street.
Timex sponsorship of the event comes at a time when running is enjoying tremendous popularity as a competitive sport, a fitness activity or just an alternative hobby for a healthy lifestyle.
Billed as “Time is Running: The 2009 Timex Run with coach Rio and Piolo Pascual,” the event hopes to encourage first-time runners to try the sport, test the participants’ strength and endurance, and at the same time, promote physical fitness among kids, youth, and adults.
The event’s chief backers are Robinsons Land Corp., Nature Valley Granola Bar, 100 Plus Isotonic Sports Drink, Summit Mineral Water, Nesvita Cereal Milk Drink, and Nike.
It also serves as a prelude to a first-ever “RunRio Trilogy,” a three-leg circuit firing off in December and ending in April highlighted by the 32km Afroman run in the third and final leg.
The Afroman run will give marathon hopefuls the chance to race at their full-marathon pace since a big percentage of marathon runners usually “hit the wall” during the last 10km of the 42km race.
visit http://runrio.com/
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